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Case Study

Vertex tripled AE meetings with Conductor skills

Their revenue leadership team captured the best meeting prep workflow and rolled it out globally with governance.

3.8×
Meetings per rep

After automating research + personalization

6 weeks → 3 weeks
Ramp time

New AEs productive in half the time

3
Regions covered

NA, EMEA, APAC using the same skills

Challenge

AEs spent hours prepping multi-threaded meetings. Messaging varied wildly, and RevOps couldn’t keep CRM notes consistent.

Solution

Recorded top-performer research workflows, captured the exact page views for coaching, and used skills to auto-draft recaps + tasks.

Impact

AEs reclaimed 10+ hours per week, leadership got consistent opportunity data, and pipeline coverage finally beat 3× target.

Workflows they run daily

Meeting prep brief with LinkedIn + product telemetry
Org chart builder with stakeholder-specific messaging
Call recap + action item sync to Salesforce + Slack
Competitive intel tracker that pings on pricing changes
Executive update generator for QBRs and forecast calls

See the Vertex playbook live

We’ll walk through the actual skills, dashboards, and reporting that made leadership sign off in one week.